According to Google’s blog, they have designs on doing routine random audits on YouTube channels to validate view claims. In the past, it came as the result of complaints made, but now the company looks to take a more proactive stance when it comes to not only authenticating views but making sure no one is working with spam companies.
According to the Google blog:
“As part of our long-standing effort to keep YouTube authentic and full of meaningful interactions, we’ve begun periodically auditing the views a video has received. While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light. We don’t expect this approach to affect more than a minuscule fraction of videos on YouTube, but we believe it’s crucial to improving the accuracy of view counts and maintaining the trust of our fans and creators.”
It will be interesting to see if these “random checks” are really that random or if they take on the same sort of perception the TSA has with their “random audits and checks” at the airport. After the recent gamer issues, we at NMR have come to expect the unexpected.
Here’s more YouTube politics: