Perhaps the more mature you are, the less you want to watch videos of guys getting hit in the nuts and more time telling people who sort of remember you from high school about what you think of Obamacare. Whatever the case, the numbers don’t lie: nearly 75 percent of kids 13-18 use YouTube “frequently,” while that number is more in the 62 percent range for 25-34-year-olds. With Facebook, only 60 percent of 13-18-year-olds use Facebook frequently while 72 percent of the older demographic does.
Why does this matter, you ask? Well, of course the advertisers care about these numbers — but additionally, this sort of data shapes social interaction and user interfaces in the coming years. Because younger people are more beholden to YouTube, more influence and opportunity is going to be granted to “up and coming” YouTubers as opposed to older, more established ones. If there isn’t a shelf life to being a YouTuber, the hard statistics are certainly attempting to create one.
Here’s more YouTube by the numbers: