“As part of our long-standing effort to keep YouTube authentic and full of meaningful interactions, we’ve begun periodically auditing the views a video has received. While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light. We don’t expect this approach to affect more than a minuscule fraction of videos on YouTube, but we believe it’s crucial to improving the accuracy of view counts and maintaining the trust of our fans and creators.”
Of course, they said the same exact thing last week.
But let’s pretend it’s news: This means that older videos could find their view count reduced whenever YouTube has reason for suspicion. Periodic auditing resulting in video view slashing will keep things real, so NMR is all for it … until creators complain to us about their “authentic” views being taken away. Keep your fingers crossed that that doesn’t happen and that the days of 1 million views with 2 likes are over.
And heed YouTube’s advice: “As YouTube creators, we ask you to be extra careful when working with third-party marketing firms; unfortunately some of them will sell you fake views.”