YouTube, get your acceptance speech ready: The International Academy of Television Arts and Sciences announced today that Google’s online video platform would be the recipient of this year’s Pioneer Prize at the 2014 International Digital Emmy Awards.
The Academy will be presenting YouTube with the award for its “innovative contributions to the field of digital entertainment.” And also for their “outstanding contribution to the proliferation of cat videos.” I was joking about the last one, but Cat Fancy magazine — you need to get on top of this.
Accepting on behalf of YouTube will be their Head of Entertainment, Alex Carloss. Also, the Janoskians. Not really, but wouldn’t that be great? An event that sounds as drab as “The International Digital Emmy Awards” could use a bunch of YouTube kids barfing and racing shopping carts on stage. The awards could also use Maru the cat. Cat Fancy, you should be full of ideas right now (call me).
The International Academy of Television Arts and Sciences is the organization of world broadcasters behind the International Emmy Awards. Pertinently, YouTube is currently in 61 countries and over 80 percent of its traffic comes from outside the US, according to their press release.
The awards presentation will take place on April 7 at the Martinez Hotel in Cannes, France, which means you probably won’t get to see Carloss accept the award on behalf of YouTube … unless someone uploads it to YouTube.