3. Audience Development Strategy: How do you intend to capture a viewer’s interest and turn them into an integral part of your channel’s community?
Congratulations! Your restaurant’s search and discovery strategy is working! New guests are arriving to check out the place and get a bite to eat. Now what? Well, you need a strategy to ensure that they enjoy the place. They need to easily relax and enjoy the friends who came with them. They need to have an experience that compels them to come back for more.
Fortunately for you, a few customers turn into regulars who start coming back every week for more. They even tell their friends about your restaurant and, before you know it, your business has grown month over month for 12 months straight!
On YouTube, it’s not enough to just get a few people to watch your videos and subscribe. You must have a strategy that intentionally turns those viewers into regulars who keep coming back for more. Ideally you create a community around your channel, people who are not only passively watching your videos, but actively talking with each other, supporting each other, and contributing more value to your channel then you could ever create on your own.
4. Video Content Strategy: How do you plan to execute the aforementioned strategies with videos?
Fortunately, as a “chef,” most creators already understand the “food” part of their “restaurants,” but it’s important that videos are crafted in a way that supports the channel strategy, the search and discovery strategy, and the audience development strategy. Each are stand-alone strategies that involve much more than just your videos, but they all still tie back to your videos.
How do each of your videos address your target audience? How does each video deliver your value proposition to people in that audience? How does it help them find you? How do you build relationships with these people in a way that turns viewers into a loyal community?
I realize these are big questions, most of which do not have simple answers, but continually tackling them head-on is what separates the flat channels from the growing channels. I guarantee that if you think through question carefully and start experimenting with different ideas, learning from what works for you and what doesn’t, your channel will grow on YouTube.
Dedicated creator + good food + positive experience + intentional strategy = success.
About the author: Tim Schmoyer is the author of the new book “30 Days to a Better YouTube Channel: A Practical Guide to Creating a Highly Subscribable Channel“. In it he takes a step-by-step approach to help creators implement each of these four strategies on their channels. It works because, since 2006, he and his wife have created and published almost 2,000 YouTube videos, amassed millions of views, thousands of subscribers, and won YouTube video contests. Tim has worked with some of the country’s top brands on YouTube and is officially certified by YouTube in “Audience Growth.” He now trains YouTube creators three times every week on his Video Creators channel.