The India-based multi-channel network has a collection of over 50,000 videos on YouTube spread across its 200 channels. Nirvana Digital claims to have served over 2.5 billion minutes of video to users on the site in 2013 alone — that equates to around 55 million minutes of video a month. The company says it expects to reach its next billion by the end of this year.
According to ComScore reports, India is one of YouTube’s largest markets. Nirvana Digital is one of the country’s earliest and biggest MCNs, and it’s most popular content in terms of growth are Bollywood clips and music.
In addition to YouTube, the company also distributes video content to Hulu, iTunes, Amazon VOD, mobile apps and other devices.