Machinima Focusing More On YouTube After $18 Million From Warner Bros.

Now that Machinima has closed out its $18 million funding round with Warner Bros., you’d think they’d be looking to expand beyond YouTube, but instead, the opposite seems to be true.

“Certainly for us in the short run, the focus is on creating new content franchises that’ll be born on YouTube and have a huge branding and audience on YouTube but might flourish off YouTube,” said Machinima CEO Allen DeBevoise.


Machinima, who puts a premium on tying gaming and video together, released Warner Bros.’ “Mortal Kombat: Legacy II” (a reboot of the film series) on their channel last year to great success. But speculation was that Machinima was hunting funding for an actual TV show in the style of “Game of Thrones.”

“We were really having a lot of strategic conversations last year with a number of companies — some in the media space and some not — about what’s next for Machinima,” Mr. DeBevoise said to AdAge. “Some examples were to raise [money] to do a lot of premium content and there were different models we played around with.”

It seems in the wake of the shakeups that took place recently, Machinima, for the time being, has decided to play it safe and stick with what they know works.

Here’s more Machinima:

Machinima & Microsoft Attempt To Explain YouTube XBox One Promotions ‘Scam’

Microsoft Allegedly Paying For Machinima, YouTubers To Endorse The Xbox One

Machinima & Others Come To Gamers’ Support In Wake of Copyright Nightmares

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