Reelio is rolling in dough apparently. How much dough is the question though.
The little company with big ambitions has excitedly announced that they’ve scored a seed funding round “somewhere in the seven-figure range.” So, somewhere between $1-9 million.
While there are substantial differences between the two ends of that spectrum, either number bodes well for the company that self-describes itself as the Match.com of YouTube and product integration. Reelio, who aims to maximize profit and exposure for all parties involved, wants to connect YouTubers of popular channels with merchandising opportunities that fit their strengths.
If Reelio is successful, they might just yank some of the funding responsibility away from the networks, who have controlled that aspect of the market for some time now. It would certainly change up the playing field a bit.
Whatever the case may be, somewhere in the $1-9 million range should help nicely with that game plan.
Here’s more business-minded YouTubery: