Total Viral Recap: Oscars 2014 — The Biggest Social Media Moments of the Evening

Despite being at an Oscar party last night, NMR actually caught very little of the Oscars themselves. And so we had to catch up on all the viral activity today, with the rest of you who didn’t catch them live.

The biggest viral events that made our radar? Ellen Degeneres takes the biggest, most trending (with over 2 million retweets) selfie of all time, then orders pizza to the Oscars, which resulted several more trending photos and put a little mom and pop pizza joint on the Hollywood map.

Miller Lite made good use of social media, seizing the opportunity for some viral marketing when Best Actor winner Matthew McConaughey dropped a pearl about his dad being a Miller Lite drinker. They responded with this tweet:

And in possibly the best moment of the evening (sorry, Jared Leto) John Travolta butchered singer Idina Menzel’s name, calling her something closer to “Adelle Dazeem.” All in all, social media was the big winner last night. Oh and “12 Years A Slave.”