This is the easiest ratings scam ever — find the big viral star of the moment, fly them out to your show and give them something cool. Then sit back and watch your YouTube numbers skyrocket.
Ellen is already lighting up the boards after flying the “Linda Listen” kid out and giving him his treasured cupcakes. Also $10,000 and a spa weekend for Linda. Of course a corporate sponsor chipped in the cash, so all things considered, this was a pretty cheap stunt. And effective.
Remember when Jimmy Kimmel gave that murdering hitchhiker a surfboard?
What would be the best thing to “wish for” in a viral video so that some talk show host might give it to you?
Here’s more talk show noise: