Announced this morning, Vobile, a major international provider of digital content identification, has acquired YouTube analytics company Blayze.
Vobile counts a bevy of mass media companies like Disney, Universal, Fox and Paramount among its clients. The company identifies content through its VideoDNA “fingerprinting” technology, which basically matches up unidentified web content with content in its registry.
In their release, Vobile boasted the addition of executives with YouTube backgrounds from their Blayze acquisition, and made clear their intent to enter the YouTube content rights management market — one of the fastest growing, most lucrative sectors in the YouTube business, where other sectors of the industry, like MCNs, have generally been losing money.
Blayze, which had previously focused on its video curation technology, will have its analytics technology put to use by Vobile in expanding its business reach, starting with the Los Angeles market. While Vobile is headquartered in Santa Clara, Calif., its other offices are concentrated in Asia with offices in China, Japan and Singapore.
CEO and co-founder of Blayze, Ben Smith, told NMR:
“We’re thrilled to be joining an international company with a Silicon Valley mentality and impressive, deep technology in content rights management. Blayze will be able to help offer Vobile offer a full suite of services to content holders across the globe. This is an exciting development for the online video world.”
Ben Smith, an early Google employee and YouTube executive responsible for negotiating deals and content partnerships with major Hollywood studios, will join Blayze in the role of SVP of Business Development. He will also be in charge of Vobile’s L.A. office opening — appropriate since he has the distinction of being the first YouTube business executive to officially operate in the city for YouTube.