Can The New York Times Reinvent Itself As A Viral Video Juggernaut?

The New York Times has apparently gone from the prestige of “All the News That’s Fit To Print” to “Me Love You Long Time” as the age of printed news gets an obituary page of its own.

Entering full-scale whore mode, the N.Y. Times, the nation’s “paper of record,” is trying to reinvent itself as the YouTube channel of record to stay relevant in this digital era of information. And here’s the thing: they aren’t alone. As printed journals shutter one after another, more and more newspapers and magazines are figuring out a way to incorporate digital content into their output. “Playboy,” “Time” and the “Wall Street Journal” all have edged into the world of YouTube in a desperate bid to attract newer, younger and more tech-savvy followers.

So how is it working? You tell us. Above is one of the New York Time’s initial efforts — a series called “Verbatim” where they do a reenactment of a portion of an actual written deposition from somewhere in their files. We’ve seen this sort of notion played out before with a 2-year-old’s conversation and old men reading flame wars from YouTube video comments, but the N.Y. Times is trying to put their own spin on the gag. Here, two lawyers and a defendant argue over the definition of a “photocopier.” Is it funny? Eh. It’s as funny as a deposition can be, I suppose (like the dryest moments of the movie “The Social Network”). But far better shows have had far worse roots — if they keep it up and hire some smart content creators, they might just have a voice in the electronic medium yet.

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Here are some other “old world”articles:

New Study: YouTube Viewers Less Interested in TV [INFOGRAPHIC]

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