As a part of the new alliance, Maker will manage and monetize Jukin’s catalog of viral videos, redesign their FailArmy website, and put their video player technology and marketing muscle to use for the network. Among Jukin’s 30 properties is FailArmy, whose YouTube channel collecting internet “fail” videos has nearly 5 million subscribers and over 850 million views.
Jukin purchases the rights to viral videos, like the recent train kick selfie video, and then licenses them out to different platforms for commercial use. Among the network’s many clients are CNN, Pizza Hut and MTV’s viral video show “Ridiculousness.” The new partnership with Maker will also have the MCN developing a new show for Jukin utilizing Jukin’s library of viral clips.
This new deal comes nearly a month after Disney acquired Maker for $500 million cash with up to an additional $450 million in performance-based incentives.