Maker Studios to Manage FailArmy, Other Jukin Media Properties in New Partnership

Maker Studios has been on a team-up tear lately, and their acquisition by Disney certainly hasn’t slowed things down — the MCN announced today a partnership with viral video network Jukin Media.

As a part of the new alliance, Maker will manage and monetize Jukin’s catalog of viral videos, redesign their FailArmy website, and put their video player technology and marketing muscle to use for the network. Among Jukin’s 30 properties is FailArmy, whose YouTube channel collecting internet “fail” videos has nearly 5 million subscribers and over 850 million views.

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Jukin purchases the rights to viral videos, like the recent train kick selfie video, and then licenses them out to different platforms for commercial use. Among the network’s many clients are CNN, Pizza Hut and MTV’s viral video show “Ridiculousness.” The new partnership with Maker will also have the MCN developing a new show for Jukin utilizing Jukin’s library of viral clips.

This new deal comes nearly a month after Disney acquired Maker for $500 million cash with up to an additional $450 million in performance-based incentives.

Maker’s recent partnerships over the past several months include pacts with StampyLongHead, Will.i.am, Ben Stiller’s Red Hour Digital and Just For Laughs.

Also see:

FAIL ARMY SUCCEEDS AT YOUTUBE WITH 2.5 MILLION SUBSCRIBERS

RELATIVITY MEDIA CROSSES DISNEY, PUTS IN LATE OFFER FOR MAKER STUDIOS

HERE’S EVERYTHING YOU NEED TO KNOW ABOUT DANNY ZAPPIN DELAYING DISNEY’S $500MM ACQUISITION OF MAKER STUDIOS

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