EMarketer Predicts Online Video Advertising Will Overtake TV Advertising In 2018

I guess that performance of “Happy” by Pharrell at the YouTube NewFronts presentations worked out pretty well.

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According to a release by analytics company eMarketer, television is losing its grasp on advertising in the face of online media. Via their release on TechZone360: “Digital media accounted for about 25 percent of total ad dollars last year. Television pulled in $66.35 billion last year, according to eMarketer, accounting for 38.8 percent of total U.S. ad spending. eMarketer predicts television will remain bigger than digital until 2018, but that there will be an inflection point within five years that will see ad spending slip to 36.1 percent and digital (including online video and mobile ads) will reach 36.4 percent.”

So keep doing what you’re doing YouTube, and the money will come.

Share this article so that we can cash in on some of that moola somehow.

Here’s more financial news from the YouTube sector:

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