Global Creator Development Lead Bing Chen Says ‘Smell Ya Later’ To YouTube, Resigns Abruptly

Bing Chen, the high profile head of global creator development and management lead for YouTube, has resigned from his role at YouTube, effective Friday. His plan? To head up an as-of-yet unknown “stealth startup.”


“Over the past four years, I’ve witnessed audiences become fans and fans become family,” Chen wrote on his personal blog announcing his resignation from YouTube. “I’ve tried to find a place where fans can be family — even if it’s for only three minutes.”

Chen over the past several years has worked to develop some of the biggest names in YouTube and help cultivate their channels and their content, including Jenna Marbles, Michelle Phan, Freddie Wong and Ryan Higa.


It will be interesting to see what this startup entails because some media outlets are speculating that it was Susan Wojcicki’s installation at the helm of YouTube that facilitated this departure.

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