‘Look Up’ Viral Video Battles Social Media Addiction, But Is It Hypocritical?

A viral video urging people to shut down their computers has a certain hypocritical ring to it. Despite its irony, writer-director Gary Turk uploaded a 5-minute spoken word film to YouTube that urges its viewers to “look up from your phone, shut down the display, take in your surroundings and make the most of today.”

With over 13 million views and Twitter shout-outs from celebrities Andy Cohen and Jordin Sparks, this viral sensation has sparked debate over the validity of its message. Criticized for its overdramatized storyline and hypocritical nature, the video could easily qualify as an overly sentimental look at the age before social media. Even so, Gary Turk has yet to comment on his film’s success. He’s seemed to have taken his own advice and looked up from the computer.

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