The tangles have gotten even knottier on the Relativity Media landscape …
According to a recent article in thewrap.com, Relativity Media’s bid to purchase Fullscreen will be be shepherded by ex-Maker head Danny Zappin (FULL DISCLOSURE: He also owns NMR). The article also suggests that Relativity will hire Zappin as a senior digital executive, though no official announcement has been made. Sources close to Zappin have issued no comment at this time.
What makes the story so complex is that Relativity Media attempted to purchase Maker Studios from beneath Disney, and when that didn’t work, they went after Fullscreen instead. And Disney hasn’t been able to finalize its purchase of Maker in part because Zappin (amongst others) has a lawsuit filed to block the sale. Does this give scale as to the relative smallness of the YouTube landscape? Or is Relativity Media making an aggressive statement?
Zappin helped build Maker into one of the biggest MCNs in YouTube before he stepped down as CEO over issues with the other founders. If the Fullscreen deal goes through, Zappin could very well be in a very enviable position to affect his former company.
This is better than a soap opera.