UPDATE 05/21/14 10:49 PST: Okay, so according to John West — who liked the hell out of this article y’all, don’t hate! — they didn’t spend any of that sweet cash haul to bring the Harlem Globetrotters to The Whistle. While there is a good chance the Harlem Globetrotters are just excited to partner with a fine organization like The Whistle, there’s an even better chance they just didn’t know about the $10 million …
The initiative, which we’re terming “Operation: Globetrotter” because it sounds neat, comes on the heels of The Whistle raising a reported $10 million in funding. And if you’re going to get $10 million, you’d be hard-pressed to find a better way of spending it than on a gaggle of basketball comedians who make seemingly impossible baskets and are equal parts clown and gifted athletes.
“Essentially we are everything but live games — behind-the-scenes, player profiles, humor, how-to, instructional, some highlights, but our approach is really to look at sports through the lens of our demographic,” said Whistle CEO John West in an interview with Forbes. ”Part of what our mission is to focus on great stuff athletes do as opposed to off-field issues that get focused on a lot in today’s broadcast media. There are 70 million under 18-year-olds in U.S. and 1.9 billion globally. As we looked at this market, every other aspect (music, fashion, style, entertainment, gaming), this generation has its own version of it until you get to sports.”
The Whistle, who is looking to bring a bigger sports contingent to YouTube, aims to offer a healthy, positive sports presence for the millennials without swearing or drugs (arguably the best part of athletics). As such, early wholesome investors in The Whistle include Peyton Manning, Derek Jeter, Mia Hamm and Major League Baseball.
With the family-friendly Globetrotters on board, achieving some wholesome fun should be — wait for it — a slam dunk.
Share this article because the Globetrotters are awesome. True story. You won’t want to like them, but you will.
Here’s more sports on YouTube: