With the help of New York City’s most gorgeous models, can poverty be made sexy? The latest Save the Children USA campaign proves case-in-point that it in fact cannot.
The humanitarian organization released its latest campaign video to YouTube May 6, and it features fashion models attempting to sexily repeat shocking facts such as, “In 2012, 6.6 million children under age 5 died.”
Attracting over 400,00 views since May 6, they have proven that nothing can glamorize the ugly truths behind child poverty.
Did their marketing tactic make you want to support their organization?