Television channel AMC is hungry for young eyes. In positioning their upcoming series “Halt & Catch Fire” for release on its summer schedule, the channel has decided to drop its first two episodes on the youth-oriented Tumblr to hook the youngsters and stir up the buzz.
The show will be the first television series to ever debut on the social media site.
“Tumblr is the biggest platform for social TV and destination for many of AMC’s most passionate fans,” Global Head of Brand Partnerships at Tumblr Lee Brown said to Entertainment Weekly. “We’re excited to welcome ‘Halt and Catch Fire’ and the rest of AMC’s lineup to the home of fandoms through Tumblr integration on AMC.com and to offer this first look at ‘Halt and Catch Fire’ to our community.”
The show, a drama which looks at the early days of PCs, starts today on the AMC Tumblr page and runs through May 31 — giving social media savvy viewers a head start before it officially airs on AMC on June 1.
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