There’s something pretty savvy about grabbing up a Vine star, Alx James, to do a reality show — there’s also something risky about tapping the resources of someone who is creative in six second bursts.
Still, for Collins Avenue, a producer of reality television, their partnership with James seems like a smart risk. With almost five million subscribers, a cool catchphrase to his name (Waterbugs!) and a host of high profile Vine buddies, James is an odds-on favorite to develop something cool and sustainable.
Maybe we’re edging towards a platform where entertainment is all only six seconds long.
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Here are some other Viners: