Comcast Senior Vice President of Video, Matt Strauss, confirmed June 11 that the company is in fact working on a video streaming site that would rival Google’s YouTube. This new mysterious app would be available on Comcast’s X1 Set-Top box, and much like YouTube, people will be able to upload their own videos.
But why would anyone want to break up our one true pairing with the ‘Tube?! That’s blasphemy!
Turns out, some people would. The problem that Google is having with YouTube is its lack of ad revenues, which are nowhere close to what TV’s ad profits. Channel partners simply aren’t making enough money for their content. And if we know anything, kids, it’s that money is the biggest driving force in the business.
So simply put, if Comcast can create a YouTube-esque site that could give content partners the means to rival Cable television networks and make more money, then this new site has a fighting chance. So Comcast is trying to beat YouTube to the punch; they’re trying to build a super-site that will take over network television, which is something YouTube’s been desperately trying to do for the last two years now.
Now the only question left is who’s going to be able to do it.
What are you thinking? Would you be willing to check out Comcast’s new super-site?