Epic Rap Battles & Vice To Get YouTube’s Advertising Attention During World Cup

Just when you thought YouTube was going solely after the female demographic, the social media company loaded two male-favored franchises into their advertising cannon.

Set to launch all throughout World Cup matches, the ad spots will feature Epic Rap Battles of History and Vice — two channels that fall well within YouTube’s top 5 percent (Hello, NewFronts money!).

The ads will first focus on Epic Rap Battles, who is entering its third season and then in the upcoming weeks, the Vice ads will drop. If their rap battles are any indication, the ERB ads should be, well, epic.

Previously YouTube has featured ads by Michelle Phan, Bethany Mota and Rosanna Pansino.

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