The Internet Saves ‘Veronica Mars’ One More Time

It looks like that internet has rescued teen sleuth Veronica Mars again. A 2013 Kickstarter campaign brought Veronica back from TV oblivion and on to the big screen for a movie that wrapped up some of the cult series’ dangling plots and left fans and critics begging for more. Now Canadian digital platform CTV Extend has announced that it will pick up a much buzzed about “Veronica Mars” web series spin-off tentatively titled “Play It Again, Dick.”

Despite a vaguely noir title, the series will take a more meta approach than its parent series. Actor Ryan Hansen will play himself in 10-minute webisodes focusing on his attempts to launch his “Veronica Mars” character, trouble-making Dick Casablancas, into his own spin-off show. Written by series creator Rob Thomas, “Play It Again, Dick” is a comedy that promises to include lots of in jokes aimed at “Veronica’s” hardcore fans.

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The spin-off was developed by CW Seed, the digital incubator attached to the CW television network. It was the CW which cancelled the original “Veronica Mars” TV series back in 2007, but in the wake of the fan-funded movie’s critical and box office success, the fledgling digital studio has been quick to make the spin-off a flagship project.

Both the “Veronica Mars” movie and the upcoming web spin-off showcase how dramatically the rise of digital programming has changed the world of television. In 2007, despite a loyal cult following and lavish critical praise, “Veronica Mars” was slated for cancellation on the basis of low ratings. Thanks to Kickstarter and the proliferation of digital platforms shows like “Veronica” and fellow prematurely cancelled cult-hit “Arrested Development” are now able to live a rich afterlife on the web.

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