It’s no secret that we live in troubled times. It seems that every day brings news of a new disaster or crisis. However, we believed that in our ever-changing world of woes there was still one thing we could count on. A classic internet meme so enduring that nothing could take it away from us. I’m sorry to inform you, kind reader, that we were wrong. The fickle hand of fate has snatched away the Rick Roll, and we may never be the same.
First uploaded to YouTube back in 2007 by the surprisingly not more famous Cotter548, the original “RickRoll’D” video featuring footage from the music video for Rick Astley’s 1987 jam “Never Gonna Give You Up” has been blocked by YouTube in several countries, including here in the United States. The video has been viewed more than 70 million times and spawned countless imitations and adaptations.
For those unfamiliar with the rich and vibrant history of traditional Rickrolling, it’s basically a bait and switch trick in which a user shares a link to something seemingly incredible or a video with an irresistibly clickable title. When the target falls for the trap they are directed to a clip from the original video of Astley singing the chorus of “Never Gonna Give You Up.” It’s a meme uniquely suited to the internet’s frequently absurdist sense of humor.
Don’t abandon all hope yet — the original “RickRoll’D” video was banned once before for copyright issues back in 2012. This seminal piece of internet history may yet return. Rest assured that NMR will be monitoring the situation closely.
Share this article if you’re never gonna give up on the RickRoll.