Jenna Marbles has had the best of YouTube for a long time now. She puts out one video a week on Wednesdays, everybody kind of says her name with an awed hush and “once upon a time,” and save for Smosh, every other creator would have loved to have her numbers. But that was several months ago, and as it turns out, several months might as well be an eternity on YouTube.
We wrote an article once about the impressive ability of Jenna Marbles. She had nearly as many subscribers as Smosh (once at the No. 1 spot) with less than half as many videos — quite simply: Jenna didn’t have to work as hard as everyone else to achieve greater success. But where Smosh and others have diversified out and changed with the YouTube times (adding a super-popular gaming channel to their arsenal), Jenna has remained constant with her one channel, one-day-a-week format. Say what you want, as this analysis is no slight to Jenna — she’s still the unquestioned Queen of YouTube. But can she stay the queen with a once-a-week channel? The statistics aren’t quite in her favor.
Whereas she was once the second most-subscribed of all YouTubers across all platforms, she has since fallen to the unlucky 13 slot. At one time we predicted she was a shoo-in for the top spot, but at her current rate, that status seems unobtainable. To be fair, according to VidStatsX, the new top spots on YouTube are all headed up by their generic Music (86,069,165), Gaming (78,590,080) and Sports (77,464,134) categories, and even PewDiePie, the freshly crowned King of YouTube, doesn’t show up until No. 6 on the list (28,372,789).
But Jenna doesn’t look like she stands a prayer of even catching up to Smosh (18,140,422) at the 10 spot, who is adding subscribers at nearly double the rate she is. And with her seemingly dividing her attention on her new gig with Sirius radio, she seems to have even less time for YouTube. As these unpleasant-looking stat charts show, her views aren’t even keeping consistent with her slowing subscriber rates (cue sad trumpet).
So, will Hollywood want to be in business with someone whose numbers aren’t necessarily going in the best direction? Has Jenna done enough on YouTube and made enough of a name for herself that she simply will no longer “need” YouTube to continue her success? Or does her livelihood very much revolve around her ability to keep fresh faces tuning in? I guess we’ll see what happens. If nothing else, Miss Marbles and her fate will make for an interesting social experiment for the rest of us. Goggles and gloves on, people.
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