It looks like the online video wars have claimed another victim. QPlay, the video curation service launched in 2012 by TiVo founders Mike Ramsay and Jim Barton, has announced that it will cease to operate entirely on Friday, July 25. The announcement came via a short post on the company’s blog expressing regret, but few details, about the shutdown.
The news won’t come as huge to most as the service failed to find a large audience in a field that was already crowded with similar services. QPlay advertised itself as a curating service, allowing users to compile and share video playlists from popular sites like YouTube and Vimeo. The service was available via mobile app, but most of the company’s efforts centered around a set-top box for web-enabled TVs. Unlike competitors like Roku and Chromecast, QPlay couldn’t offer integration with paid services HBOGo and Netflix. That lack of premium content likely contributed to its demise.
QPlay is one of many companies currently trying to perfect the secret sauce needed to dominate the field of web TV. The QPlay recipe called for a focus on the social aspects of online video. Users were encouraged to create playlists called “Q’s” that could be saved and shared. Competitors who have leaned toward integrating content from the growing number of premium digital platforms have, so far, had greater luck.
Users who purchased a QPlay TV adapter are encouraged to reach out to the company as those devices will stop working along with the rest of the service on July 25. QPlay is offering a full refund to any customers who purchased the $49.99 adapter boxes.
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