NMR has long suspected it, but never been able to confirm it until now: people outside of the USA use social media. The World Cup finale between Germany and Argentina pretty much destroyed Twitter and Facebook, setting new records on both sites for commentary.
Twitter maxed out at 618,725 tweets a minute in the wake of Germany’s win, easily besting the previous record of 580,166 set during the German desecration of Brazil during the semi-finals. Facebook said that 88 million users made a record 280 million posts, likes and comments during the World Cup — an all-time high, besting the 2013 Super Bowl.
Now if only we could get that level of social media for something that really mattered …
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