YouTube Videos Don’t Need To Be Viral To Be Powerful

Tom Crawford, stricken with cancer, was about to lose his home after losing a dispute with a bank. With no money and no clout, he turned to YouTube to beg for help saving the home he’d lived in for 25 years.

Only 8,000 or so people tuned in to hear Crawford’s pleas, but it was evidently enough: hundreds of the viewers turned up at Crawford’s home in England to block a bank representative from posting an eviction notice on the home. Forming a human blockade, the YouTube viewers and well-wishers physically kept Crawford in his home … for another day at least.

Crawford says in the video, “This is a war, for the people. It may only be a small bungalow, but it is my bungalow, my land, my home.”

Hopefully the ensuing publicity from the human element results in some saving grace for Crawford and his family.

Share this article because believe it or not, virality helps.

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