The mainstream entertainment world is finally taking notice of YouTube celebrities. If you need proof then look no further than Bethany Mota. She recently took home a Teen Choice Award for best female online personality and now she has been officially designated a star by no less an authority than the ABC network. Mota is set to feature as a contestant on the 19th season of popular reality competition “Dancing WithThe Stars.” This news places Bethany in the same lofty circles as Mario Lopez, Joey Fatone and America’s sweetheart Nicole Scherzinger.
We tease of course, but Bethany’s inclusion on the show is a major step both for her career and for the status of YouTube’s top creators and personalities. “Dancing With the Stars” is one of ABC’s longest-running shows and reaches millions of homes, allowing Mota to connect with a new and wider audience than she currently has online. “Dancing With the Stars” viewership tends to skew slightly older than the average audience of a YouTube star, meaning that Bethany will have the chance to become a household name among people who may never have clicked on a YouTube video before. More importantly, according to the viciously accurate gossip monsters over at TMZ, the show’s producers have been seeking an online star to draw a younger audience to the show. Mota and her 8 million-strong audience have the chance to prove the power of social media celebrities by doing just that.
Joining “Dancing With The Stars” is big news for Bethany Mota but it’s also a major payoff for YouTube. The online video giant began the process of mainstreaming Bethany Mota months ago when they included her in their first round of print and television ads alongside Michelle Phan and Rosanna Pansino. All three ladies have had a big year of big projects but Mota is definitely the frontrunner when it comes to mainstream exposure.