Comedy Festival Goes Digital With Lolflix and Hulu

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Lolflix has been called the Netflix of stand-up comedy. And like their tongue-in-cheek namesake, they’re already changing the world of entertainment by providing a platform to comedians to self-distribute their shows and comedy specials without help from a network like Comedy Central. Now Lolflix has teamed up Hulu to bulk up exposure for the Santa Barbara LOL Comedy Festival, an event which it also sponsors, by creating a dedicated channel for content from the Festival.

Talent featured at the Santa Barbara LOL Comedy Festival includes established comics like Jay Mohr, Jeff Jeffries, and Chris Titus as well as several newcomers. The Festival also provides a stage for comics on-the-rise like Ben Gleib whose most recent credits include a run on E!’s “Chelsea Lately.” The new channel will feature exclusive performances from the festival as well as pre-taped material from Lolflix growing library of stand-up. By bringing the channel to Hulu Lolflix hopes to gain a global audience rather than a local one making a larger mark for their brand. In addition to footage from the festival, Lolflix will premier four of its new one-hour comedy specials exclusively on Hulu before they become available for download on the site.

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Established in 2012, Lolflix provides a new kind of marketplace for comedy where fans can download stand-up from recognizable comics for a fee. The model, which was pioneered by industry folk like Louis C.K., allows comics with name recognition and a moderate fan base to produce their own comedy specials without the relying on the support of television networks — the traditional gatekeepers of the comedy special. A quick browse of their catalog shows stand-up from a diverse group of notable names like Jon Lovitz, Pauly Shore, Kevin Hart, and Caroline Rhea. All comics with name recognition and audience, but perhaps not enough pull to draw the eye of Comedy Central at a time when that network seems more interested in scripted shows.

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