Legendary Pictures, the production company that brought us solid geeky gold like “Batman Begins,” “Godzilla,” “The Watchmen,” and “Man of Steel,” has taken a big bite of the geek internet today with the announcement that it will acquire Felicia Day’s Geek and Sundry channel.
Geek and Sundry will join Legendary’s digital division, which is already a geek-friendly destination. The production studio recently acquired Chris Hardwick’s Nerdist Industries and now adds Felicia Day and her cadre of geeky collaborators to its fold. Geek and Sundry has been home to a number of notable series, including the Will Wheaton-fronted gaming series “Table Top,” the recently released Bryan Singer collaboration “Spooked,” and of course the final season of Felicia Day’s smash web series “The Guild.”
Geek and Sundry was one of channels launched during YouTube’s Original Channels Initiative way back in 2012. Since then, the channel’s nerd-friendly atmosphere, as fronted by Felicia Day, has grown steadily. Geek and Sundry recently broke the 1 million subscriber barrier and now boasts a small team of vlogger personalities who supplement the channel’s recurring shows with their own take on the state of nerd affairs.
The partnership is a natural one for Geek and Sundry since Legendary has ties to so many nerd-friendly franchises that already fall within Geek and Sundry’s wheelhouse. The deal will reportedly also offer Felicia Day and her team the opportunity to develop new projects for digital and traditional media and will allow the Geek and Sundry brand to grow beyond YouTube, a process that seems already underway given the channel’s heavy presence at this year’s San Diego Comic-Con. It’s also another example of a homegrown YouTube media company joining up with a larger traditional media brand in order to grow and survive. It’s likely that more such deals are on the horizon as mainstream media continues to set its sights on conquering the YouTube ecosystem.
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