Forbes Online, the must-read of the jet set (well, that and Highlights), has cobbled together a wonderful list of statistics that show what NMR already knows: YouTube is HUGE. Not just pretty big — the video site is friggin’ enormous with youngsters like you.
The good news about a list like this showing up in Forbes is that it gets the attention of the movers and shakers, getting them to look in your direction and present you with new opportunities ($$$$). Realistically, you should be reading Forbes and other corporation-based trade journals because it will give you insight into how the big companies are strategizing and pulling data to create crossover promotions. Here is their list of 20 statistics — make sure you go back to their site to check the statistics and make sure they’re legit. While they seem to be, we need to give you a reason to go back to Forbes.com since we just poached their list.
1. YouTube receives more than 1 billion unique users every month.
2. Over 6 billion hours of content are watched each month.
3. In 2013, advertisers spent $5.6 billion on the website.
4. In 2011, the site garnered a cumulative 1 trillion views.
5. As of 2013, 345 of the Fortune 500 companies have a corporate YouTube account.
6. More than 100 hours of video are uploaded to YouTube each and every minute.
7. Surprisingly, 80% of all traffic to the website comes from outside the United States.
8. 70% of millennials visit YouTube at least once a month.
9. Last year, YouTube overtook Facebook as the favorite website for teens.
10. Because of its worldwide popularity, YouTube is available in 61 different languages.
11. Nielsen says that YouTube now reaches more adults in the United States between the ages of 18 and 34 than any cable network.
12. The Partner Program—where people are invited to make money off the content they upload—now has over one million “creators”.
13. Of those million creators involved in the Partner Program, several thousand channels bring in revenue in the hundreds of thousands of dollars per year.
14. YouTube now has over one million advertisers, the majority of what are small businesses.
15. Of all those billions of views, 40% of them are from mobile devices. In 2012 that was 25%, and in 2011 it was only 6%.
16. The channel with the most subscriptions is the YouTube-run music channel, which now has over 86 million subscribers.
17. The YouTube mobile app grew in number of downloads 27% from 2012 to 2013.
18. There are at least 60 million YouTube users in China, even though the website technically still remains blocked.
19. 60% of all YouTube users come from countries where English is not the primary language.
20. Saudi Arabia uses the website the most, adding up 90 million views per day.