GanderTV Bags Viners Nash Grier, Cameron Dallas

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Streaming video service Gander.TV has bagged two of social media’s most bankable stars for its growing roster of streaming programming. New York-based Gander has signed a deal with Vine personalities Cameron Dallas and Nash Grier to star in streamable programming for the site. Both Viners will have their own Gander channels to host a combination of pre-recorded skits and interviews as well as live chats with fans and coverage of pop culture events. Dallas and Grier are frequent collaborators and though both will feature in their own content for Gander they will also perform together on a regular basis.

Gander first made its name as a niche streaming destination carrying coverage of New York City nightlife. The site still features live streams and recorded footage of concerts held at a host of popular New York clubs and bars. Signing Dallas and Grier is expected to expand the site’s reach dramatically. The two are among the most popular and followed personalities across all social media platforms. Grier has over 9.3 million followers on Vine and almost 3.3 million followers on Twitter while Dallas enjoys 5.6 million Vine followers and almost 3.3 million on Twitter.

In contrast to Gander’s existing audience of nightlife enthusiasts Grier and Dallas enjoy a following composed almost entirely of young women in their teens and early twenties. Unlike most of the Gander’s existing content, which is offered on-demand, access to the teen stars’ channels will be subscription based. Monthly subscriptions start at $2.99 but the price has been discounted to $.99 for the first month for early adopters.

Grier’s image took a hit earlier this year when a deleted Vine surfaced showing the young star using a homophobic slur. However despite despite criticism from the media and members of the social media community he remains hugely popular, generating massive sales for ticketed live events like DigiTour, SocialCon and the now defunct MagCon. It seems likely Grier and Dallas will be able to work the same magic for Gander’s new subscription service.