Unless you’ve been living under a rock all summer you know that Grace Helbig and Mamrie Hart have been trekking across the United States for their new show “#HeyUSA.” After months of making do with short vlogs covering part of the pair’s adventures, Astronauts Wanted, the production company behind the show, has finally released the premiere date. Full length episodes of “#HeyUSA” will go live on October 15 exclusively on The Scene, the digital content platform launched by publishing giant Condé Nast.
Grace and Mamrie announced the show earlier this summer at Vidcon and have been keeping fans in the loop with short vlogs of their adventures released through the Astronauts Wanted YouTube channel. Some are surprised that the pair would opt to take their show off of YouTube where the majority of their fan base resides. However, scoring “#HeyUSA” is a big opportunity for The Scene, which has been seeking to hook an audience of social media-savvy millennials since it launched back in July. Both Grace and Mamrie have a mixed history with off-YouTube projects. Their feature film “Camp Takota”struggled to find a home after distributor Chill.com hit a financial snag.
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