If you’re a Hulu fan and an Android user, then we have some good news for you. The video platform has unlocked a portion of its TV and movie library on its Android mobile app. The move is meant to attract more users to Hulu’s paid subscription service by offering a sampler pack of Hulu’s full catalog.
In addition to samplings from Hulu’s Anime, Kids, Movies and Latino categories, Android users will now be able to sample Hulu Originals and several popular network shows for free. Some of the new programs being offered for free include NBC’s “America’s Got Talent,” ABC’s “The Bachelorette” and FOX’s “Brooklyn Nine-Nine.”
Hulu has always offered a slew of free content on its website, but the mobile app for Android has had little to offer for users who aren’t already Hulu Plus subscribers. The new programming will mirror what’s available on Hulu’s website, though there may be exceptions if Hulu’s licensing agreements with content providers don’t specifically include mobile.
Mobile is the fastest growing area for online video consumption. More Americans watch online video on smartphones or tablets than through any other medium. By making their free catalog available to mobile users, Hulu hopes to attract subscribers in the same way that their website does. iPhone users will have to wait though. There’s no word on when the Hulu app for iOS might make a similar adjustment.
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