Behold … the ice bucket challenge of 2014. Possibly in a desperate bid to generate new content, some brilliant channel cobbled up a seemingly nifty idea: donate $100 to charity or dump a bucket of ice water on your head. Then, call out three other YouTubers and give them 24 hours to do the same thing.
It’s a fun idea with just one little drawback: everybody is opting for the ice bucket! It isn’t exactly charity if everyone does the thing that precludes them from donating. Still, YouTubers’ hearts are in the right place with this one. They just need to up the ante in order to get more money to charity — perhaps if their video of them doesn’t get over 50,000 views, they have to donate $1000 to charity or something … there should be some real stakes involved here, people.
There also seems to be some dissent over whether the video maker gets to designate a charity of their choice or whether the money should go to ALS — the Lou Gehrig’s Disease charity.
But because it’s a good trend, here are 10 of the best ice water challenge videos out there so far …