Internet Hero Meme Runs For Governor — Again!

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Remember the carefree spirit of 2010? Johnny Depp and Sandra Bullock won the People’s Choice awards, the winter Olympics were in full swing and, of course, Jimmy McMillan said what everybody was thinking: “The rent is too damn high.”

Yup, the NYC eccentric who coined a pop culture phrase and spawned a flotilla of memes is back — and once again, he’s running on his platform of “The Rent is Too Damn High!” The primaries are in November so the bespoke ageless wizard of the internet got an early start by registering his intent to run today.

Current N.Y. governor Andrew Cuomo is, so far, reluctant to engage in a spirited debate with McMillan this time around, but we all know what McMillan stands for. Maybe 2014 is the year that a meme became the people’s choice and that damn rent finally gets lowered?