Open season on multi-channel networks is still underway according to a report in Variety. According to the enetertainment news site, the beauty and lifestyle network StyleHaul is currently entertaining offers for acquisition from several major media companies. The report cites unnamed sources who claim that Amazon, 20th Century Fox, Hearst Publications and Conde Nast have all made inquiries via Guggenheim Partners, the asset management firm that is rumored to be handling the sale.
While it is known for its focus on fashion and beauty, StyleHaul’s partnerships have expanded considerably since the company’s inception. The MCN, which maintains offices in New York and Los Angeles, is home to a number of YouTube’s most popular vlogging personalities including Joey Graceffa, Meghan Camarena, Zoe Sugg, Alfie Deyes, Caspar Lee, and Marcus Butler — and those are just a few of the top tier YouTubers whom call the network home.
If the rumors are true, it would mean that another large independent multi-channel network is about to be taken off the board by a major media conglomerate. Similar large networks like Maker Studios, Fullscreen, AwesomenessTV and BigFrame have all recently bowed out of the game with huge paydays from big media companies. While the massive price tags these companies fetch attest to their potential value, the mass exodus from the field might suggest a problem with the MCN business model as a whole.
Stylehaul has yet to respond to the rumors of potential acquisition. We reached out to their representatives for comment, but as of this posting, we received no response from the company or its representatives. Stylehaul has targeted one of the most rapidly growing content genres in online video and used it as a foundation for a growing network which contains some of YouTube’s most popular channels. Whether the company is actively pursuing a buyer or not, with major media brands snapping up MCNs left and right it’s likely that Stylehaul is at the top of many a company’s shopping list.
Share this article because the MCN wars are heating up again!