The real money in inventing is taking something simple and making it AWESOME! Probably that is how this “simple cooler” managed to raise $10.3 million off an asking sum of $50,000 on Kickstarter. Of course, the Coolest is anything but simple — it has larger wheels for smoother rolling. Also, it has a blender component, bluetooth stereo, dividers to keep wet and dry food separate, included plates and utensils, an inner LED light for night snacking, a bottle opener and so, so much more. And did we mention those wheels?!
So how did a cooler become Kickstarter’s most funded item ever, beating the previous champ — the Pebble customizable watch that raised a paltry $10.2 million? Well, aside from the fact that this appears to be a seriously badass cooler that makes us all have a reason to go back outside, the presentation of said Coolest is immaculate.
A fun, breezy video that demonstrates all the components coupled with a clean Kickstarter page that reiterated what the video says (for those folks who couldn’t watch the vid, yet own a credit card). The same usability components that went into designing the Coolest also made for a user friendly and awesome Kickstarter page.