Since their launch back in January, sports-focused multi-channel network The Whistle has enjoyed some impressive rapid growth. In that short time, the sporty MCN has hooked over 6.7 million subscribers with its carefully curated network of 135 partner channels, conquering the YouTube sports vertical along the way. Earlier this month, The Whistle celebrated their success by opening a brand new studio in Dallas to complement their existing offices in New York and LA. With over 1 billion views under their belts, the all-stars of YouTube sports are setting their sights on a new goal: Xbox.
Last night, the Whistle launched its own free native app for the Xbox featuring exclusive video content from their network of partners. The Whistle has locked down partnerships with some of the most popular sports creators on YouTube and scored deals with most of major league sports. The network currently boasts partnerships with the NFL, MLB.com, MLS, the PGA Tour, NASCAR, The Harlem Globetrotters, Major League Lacrosse and the Association of Volleyball Professionals, all of whom will provide content for the app.
The Xbox platform and the Whistle already share a similar target demographic, and the platform is popular as a home for sports gaming, making the potential for crossover appeal high. The Whistle is hoping to meet its target demographic where they live according to EVP Brian Selander. “Our goal … is to bring compelling sports content to the platforms where fans are spending their time.”
Brands are already showing an interest in the community that The Whistle has built. Subaru has jumped in to sponsor the launch of the app. The car manufacturer has also collaborated with Whistle partner and Ultimate Frisbee star Brodie Smith on a video that will be featured on the platform to promote the launch.
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