Is anyone having a better year than Bethany Mota? It’s possible, but it’s not likely. In the past twelve months she’s been one of the first creators featured in YouTube’s national Beacon ad campaign, she’s picked up a Teen Choice Award and a Streamy Award, and been named to the cast of the upcoming season of “Dancing With The Stars.” That is, as we insiders like to say, “a lot of stuff.” But it seems there’s more to come: Bethany is going to be the cover girl for the October 2014 issue of Seventeen magazine, marking off a new celebrity milestone and taking another big step toward mainstream fame.
Seventeen is offering up a whole issue dedicated to YouTube with Bethany and her 7 million strong army of “Motavators” taking the lead. A host of other YouTube stars are also set to receive their share of the spotlight from Seventeen. A full list hasn’t been released yet but over 30 of YouTube’s top creators have been tapped for features, photoshoots, and interviews. Among them will be Ingrid Nilsen, Michelle Phan, Zoella, and Shane Dawson.
This year has been all about YouTube pushing its roster of talented creators into the mainstream and giving them exposure beyond the web. Among the elite club of creators to be featured in YouTube’s print and television campaign, Bethany Mota definitely stands out as the most visible, though other creators haven’t exactly been slouching. Michelle Phan has launched a series of highly visible projects, Shane Dawson and Jenna Marbles grabbed the cover of Variety, and YouTube recently backed Jenna as the host of its Sirius/XM music countdown show. YouTube surely hopes that bringing its creators into the spotlight will attract new viewers to the platform as well as impress advertisers with YouTuber star power.
The YouTube issue of Seventeen will hit the shelves on September 16th. Expect the release to come in conjunction with Seventeen’s efforts to step up its own YouTube presence. Publisher Hearst Corp recently locked down a deal with teen focused MCN AwesomenessTV to build out Seventeen’s YouTube channel into a mini-network of its own.