UPDATE 09/10/2014 11:35 AM EST: Racka Racka got back to us with the following statement:
Nerf, Nerf, Nerf. You’ve gotta learn to take YouTubers seriously. They can do wonders for your sales — ask GoPro.
The beauty of After Effects and programs of that ilk are that they bring your childhood imagination fully to life. This is exactly how Nerf battles are supposed to be! Guns blazing fire, machine guns clacking and racking, spent shells dusting the floor like tally marks on the coroner’s wall — that’s how it was when you were little, so it’s great to see technology catch up to your childhood dreams.
But there is a curious statement on this video of the Most Epic Nerf War in History from the RackaRacka channel. It distinctly says, “not sponsored by Nerf” in the video’s logline, which is a curious statement to make in this day and age. Why would someone specifically point out that Nerf didn’t sponsor this video?
In the early days of YouTube, you wouldn’t expect a video to have corporate sponsorship. Now, it’s practically de rigueur. So the question becomes: Did they ask Nerf for a sponsorship and were (wait for it) shot down? Or was this somehow a cultural declaration that RackaRacka is “not for sale”? NMR decided we needed an answer to this question, so we reached out to the fellas at RackaRacka for some clarification. They’re on Australia time, so don’t expect an answer to the question for a few more hours (it’s 4 in the morning there).
Clearly Nerf could use some help with their online promotion. This video almost talked me out of buying all the Nerf stuff that the RackaRacka video talked me in to buying. Almost.
Fortunately the CEO of Nerfz graciously commented that he would sponsor their next battle and pay them quite handsomely in Japanese currency: