Okay, you’ve got ‘em, now what? Subscribers are a fickle thing — they’re hard to gain and easy to lose. Some of them subscribe to your channel and then never watch another video you make. So how do you go about keeping these rarer-than-leprechauns subscribers you’ve managed to acquire? If only it were so simple as make new, interesting content every single day. Actually, the real secret is to make new, interesting content every single day — but who can do that? It will burn you out faster than you can say, “Where did all these leprechauns come from?”
Fortunately for you, NMR, in addition to sitting around watching cat videos all day, also happens to dabble in the fine art of tutorials. More specifically, we know a thing or two about helping you keep those fleeting subscribers. Here are three good (not great — sorry, we don’t like you THAT MUCH) tips for keeping your subscribers.
And best of all, these tips work whether you have a huge channel or a tiny one that is in danger of losing your mom as your only subscriber.
1. Limit “Useless” Videos
For a while, YouTube rewarded simple views. Then they got savvy and started rewarding quality rather than quantity when it came to video-watching. You don’t need a behind-the-scenes video for your behind-the-scenes video. You don’t need that footage of you just playing with your dog for an hour and a half. Viewers can smell bad video from a block away (it smells like dead Leprechaun in case you were wondering). If you continue to post videos that don’t benefit your viewers as well as yourself, you’re only hurting your channel.
Yes, you’ve heard the term, but trust us, it’s real. Fans have evolved with YouTube and they now expect you to communicate with them — and not just in a one-sided, “Check out these other videos” sort of way. Your fans are like a bunch of best friends who you don’t know — if you ignore them, they will find other friends. Engage in dialogues with them in your comments section, don’t be afraid to call people out for being trolls (you’ve gotta stick up for your true buds) and answer their questions. Some YouTubers, Bart Baker for one, give out prizes to loyal subscribers — hell, Tré Melvin let one of his fans and her mom live at his apartment for a month. Be the friend your fans are looking for and they’ll reward you with loyalty that spends like real money.
3. Make Playlist-Friendly Versions of Your Videos
We’ve had to unsubscribe numerous YouTubers from our personal channels because when they create a playlist, it’s too annoying to hear the repetitive theme song they cobbled together over and over again. Netflix has this same issue — playlists are for the fans. We know who you are and what your channels about; consider uploading a playlist-only version of your video that skips the stock intro in favor of getting right to the so-called nitty-gritty. Especially if you make videos that are Vine-length clips with a 30 second theme song in front of them. You know who you are.