The joyous announcement that the Ice Bucket Challenge had raised over $100 million for ALS research was marred somewhat with news of a death — the first — and only — known fatality resulting directly from the popular charity event. Well, it’s like the old axiom says: “It ain’t a bonafide internet trend until somebody dies.”
The death, a drowning, came as a result of Scottish teen Cameron Lancaster jumping off a cliff into an old quarry filled with water. He apparently failed to come up.
While the challenge is typically done by one pouring water onto one’s own head from a bucket (hence the “Bucket” in “Ice Bucket Challenge”), several youth from the area have been jumping from the cliff for their part in the challenge — an act they ironically called “tombstoning.”
Lancasters family put out a statement in regards to their loss: “Cameron died in a tragic accident. His death is such a great loss. During his short life, he touched so many people with his friendliness, kindness and thoughtful generosity of spirit. He will be hugely missed by his family and friends.”
Of course NMR offers our condolences in the matter and hope that all Scottish teens (and others) learn from this tragedy.