Maybe there is such a thing as a post-Streamys bump. After taking home Streamy Awards for Best Action/Sci-Fi Series, Best Ensemble Cast, and Best Director as well as a host of nominations, Freddie Wong’s Video Game High School is getting its multi-platform ad campaign courtesy of YouTube. VGHS will join the relative handful of YouTube creators who have been featured in YouTube’s Beacon program which promotes signature channels through television and outdoor advertisements.
Creators in the program are hand-picked by YouTube to represent some of the best that the platform has to offer. The first round of beacon ads featured Michelle Phan, Bethany Mota, and Rosanna Pansino and saw all three YouTube creators featured on billboards, subway cars, and prime-time television commercials. A second wave featured content creators like Epic Rap Battles and Vice News. VGHS will kick off an unofficial third wave as YouTube continues to introduce its premier programming to a wider and more mainstream audience that extends beyond the internet faithful.
While making the non-YouTube watching public aware of its vast library of quality programming is important, the Beacon program is equally about advertisers and the entertainment industry itself. VGHS has a massive audience and has successfully crowdfunded three seasons of production. The upcoming third season took in an incredible $900,000 from fans eager to see more of the popular web series. YouTube would no doubt like advertisers and Hollywood to be aware of the pull their signature shows can wield over their considerable audience.
The campaign to promote Video Game High School is expected to begin in early October, just in time for the show’s October 18th season premier. Expect to see the full package with television ads airing in daytime and prime-time as well as print and outdoor ads in major cities.