Brazil Says, “Come to Brazil”; YouTube Says, “OK!”

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It’s only been a few weeks since the soft launch of YouTube’s brand new New York production facility, but that hasn’t stopped the video giant from setting its sites on new territory to conquer. The New York YouTube Space, located in Chelsea, is YouTube’s fourth creator space following Los Angeles, Tokyo, and London. However New York won’t be the new kid on the block for long. YouTube has already announced the next addition to its growing family creator spaces, São Paulo, Brazil.

Creator spaces are one of many ways that YouTube is continuing to invest in its homegrown community of creators. The spaces provide facilities, equipment, and production training for qualifying YouTubers allowing them to quickly scale up production values and create more professional content. YouTube Spaces around the world have become a centerpiece of YouTube’s efforts to support and retain its creators who are increasingly presented with opportunities outside the platform. The spaces, along with other programs like television ad campaigns, and recently announced funding for original content are all aimed at keeping creators happy under the YouTube umbrella rather than wandering off the reservation.

The new space will serve Brazil’s growing community of YouTube creators who are among the world’s most active. The space will be a partnership between YouTube and Instituto Criar, a Brazilian NGO founded by television personality Luciano Huck which specializes in television, film and new media education and production. The partnership will make YouTube resources available to Brazil’s top YouTubers and to the students of Instituto Criar.  The YouTube creator space will also be part of a larger Google expansion in Brazil that will include a new Google campus, also in São Paulo, opening in 2015.

 

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