LionsGate, ‘Hunger Games’ Recruits iJustine For Mockingjay Promotion

UPDATE 10/20/2014 13:43 EST: Here’s the newly-released schedule for the forthcoming vids from their respective YouTubers:

Monday, October 20 – District 8:  Rob Czar & Corinne Leigh, co-helmers of the ‘Threadbanger’ YouTube channel, show how to best make use of excess Peacekeeper armor.

Tuesday, October 21 – District 2: Shane Fazen, of the ‘fightTIPS’ YouTube channel, showcases the training and techniques required to be a Peacekeeper in Panem.

Wednesday, October 22 – District 5: Derek Muller, known for the mind-blowing experiments and scientific discussions on his YouTube channel ‘Veritasium’, demonstrates new ways in which the Capitol may generate its electricity in the future.

Thursday, October 23 – District 9: Jimmy Wong & Ashley Adams, best known for their ‘Feast of Fiction’ YouTube channel, demonstrate baking techniques from Panem’s Grain District.

Friday, October 24 – District 6: iJustine’s Justine Ezarik gives a glimpse at the driving force that proudly supports the transportation needs of Panem’s vaunted Peacekeepers.

Screen Shot 2014-10-20 at 12.25.02 PM

Apparently the “Hunger Games” people know a good partnership when they see one …

Setting up a deal with YouTube Space LA (and all the delightful and brilliant people that work there!), LionsGate has also partnered with Google’s Art Copy & Code Program to explore the benefits of using popular YouTubers to manufacture advertising content. We’ve seen Lionsgate snatch up many other YouTube properties and use YouTube to promote their stuff before. This time around though, the film is “Mockingjay: Part 1.”

Utilizing five different creators, the partnership will release a promotional series on CapitolTV called “District Voices,” which tells the stories of Panem (the city setting in “The Hunger Games” trilogy) and some of the citizens from its districts.

A teaser trailer has just been released (and we mean JUST BEEN RELEASED) that hints a little at what’s upcoming — basically iJustine and friends will act like the whole “Hunger Games” thing is going off concurrently in order to make you more apt to go to the theater.

Because “what’s good for the goose is good for the gander,” as they say, we hope this partnership is a raging success and it brings more Hollywood to YouTube and vice versa.

May the odds ever be in their favor, is what we’re saying. (Yes, NMR goes to the movies too!)

Share this article because we’re as much a part of the promotion machine as you are, citizens!