Vimeo Signs Phil Defranco, The Orchard To Do Stuff

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So the lure of Vimeo, YouTube’s chief rival, is getting stronger as more YouTubers are opening themselves up to the idea of dual content production. The latest YouTubers to dip their toes in both pools? Philip DeFranco and The Orchard.

Michael Bloomberg’s financial site Bloomberg.com has reported that both DeFranco and The Orchard, allegedly the ninth largest YouTube network, have signed deals to produce content on Vimeo.

Vimeo, which is seen frequently as a “more artsy” YouTube, has locked in 12 action-sports films from The Orchard and a 90-minute live event, “DeFranco Does L.A.,” hosted by DeFranco. All content produced through Vimeo will be on-demand fodder, subject to a pay-per-view style fee system.

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“YouTube is a great place to build an audience, but not necessarily a great place for creators to monetize as effectively,” Kerry Trainor, Vimeo’s chief executive officer, said in an interview with Bloomberg. “The direct-sale model represents a far more fruitful path.”

Could this be a turning of the tide in who is the pretty girl when it comes to online video viewing? Vimeo’s gotten its hands on some pretty potent content producers and DeFranco has said in the past that he’s displeased with the way YouTube operates … so, maybe?

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