Yesterday marked the release of the trailer for Marvel’s latest movie epic Avengers: Age of Ultron. The internet went predictably nuts over the action packed trailer which has already shot to the number one spot on YouTube according to our charts. That’s no surprise since the trailer gave us our first glimpse of long awaited Avengers additions Quicksilver and the Scarlet Witch as well as a chilling look at the classic android villain, Ultron. However, a new study from Google shows that even when movie trailers don’t traffic in speedsters, scarlet sorceresses and cybernetic psychopaths they still dominate YouTube.
There’s a lot of talk about ways in which Hollywood could do a better job of embracing new media, especially YouTube, but it’s clear that at least one part of the movie industry has already got YouTube on lock. That part is the marketing division, trailers from major studios consistently generate huge traffic on YouTube selling thousands of tickets and racking up enviable amounts of views, likes, and shares. In a study of 1,500 individuals researchers found that viewing a trailer online impacted moviegoers choices three times more than any other promotional material. More importantly of people searching for movie trailers, four out of five turned to YouTube.
That’s why studios have been working hard to pack as much punch into their YouTube trailers as possible and it goes a long way toward explaining why movie trailers continue to own the YouTube charts. YouTube even maintains its own leaderboard to show the best performing movie trailers of the season. For fall, it’s no surprise to learn that many of the top contenders were inspired by books or comic books. Trailers for The Hobbit, The Hunger Games, Fifty Shades of Grey, and The Walking Dead occupy five of the top ten spots with video game trailers for Call of Duty and smash-hit Destiny occupying the #7 and #9 slots.